B2B Media Planning
Your company needs business to business marketing just as much as it needs business to customer brand promotion. It is true that B2C marketing is a much easier and more exciting campaign. However, if you ignore the B2B side of things you will fail in some ways – you will miss out on bulk sales and you will also fail to develop strategic partners.
The best way to do business to business marketing is to hire a firm that is adept at it. Don’t assume that any PR company can get it done – they need to have the necessary skills and experience to help make a difference to your bottom line. Here are some important questions that you should ask:
How different is your B2B approach from your B2C?
Inexperienced PR firms assume that the same approach works for both – nothing could be further from the truth. It is important to get some insight into what kind of strategy the company has in mind when it comes to bringing strategic partners through the door.
How will you go about understanding our niche?
This is important for two reasons. The first is that no two niches are the same – a strategy that worked so well for B2B promotion in one niche may fail to make a dent in another. The other is that the better your PR agency understands your niche, the better they are able to deliver the results that you are looking for.
What do you need from us to ensure that your campaign is a success?
The best B2B PR agencies know from the very beginning the kind of data and background that they need from you to ensure that they get you the results that you are looking for.
We recommend KDM Communications in Cambridge – they have plenty of experience in B2B PR and you can see what they can do for you on their website, http://www.kdm-communications.com/.